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Found 2 from your keywords: author="Pauliks, Kevin"
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Meme Marketing in Social Media
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Pauliks, Kevin

Meme marketing has become a common media practice in the advertising industry. Many companies advertise on social media using memes to generate attention for their brands, products and services and to signal that they are part of the digital media culture. However, the use of memes is fraught with risk. If advertisers are not aware of the media practices of memeing, they run the risk of using m…

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ISBN/ISSN
9783963173646, 9783963179280
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cover
Language and Culture on the Margins
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Pauliks, Kevin

This collection of twelve essays examines sociolinguistic phenomena in a wide variety of marginal environments, providing both an overview of globalization on the margins and a foundation for an expanded understanding of the processes of linguistic and cultural changes at work in these settings. Taking an expansive conceptual view of margins, the volume is organized in three parts, looking a…

Edition
1
ISBN/ISSN
978-0-8153-7302-5
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